Smart City Expo World Congress - Smart City territory

Can you imagine an Ateca with Smart City Connectivity that makes it easy to locate free parking spaces? Check the video and get ready for the surprise!

SEAT Leon Eurocup: Season Closer

The SEAT Leon Eurocup has come to its end and Barcelona became the perfect host for the last round! Take a look at all the activities we did there and discover ...

Musicathon - SEAT Sound logo Creation

Want to know how the new SEAT Sound logo was created? Check out the video and stay tuned for more news!

The dream of flying

It’s not a superhero neither a bird. He is Jean Baptiste, a man that turned his dream into his profession. Watch how the flying man easily opens his wings and does, for the first time, a touch on the New SEAT Ateca!

SEAT Leon Eurocup Season 2016: BARCELONA Race 02 – Round 14

"Finally, the last two rounds of the 2016 SEAT Leon Eurocup have arrived!. No one could have predicted the last weekend with such level of excitement and emotion. Three contendants to the Championship will compete to their limit to raise the valued trophy. Niels Langeveld, Stian Paulsen and Mikel Azcona have shown how strong, constant and skilled have been along the season. After twelve rounds and six different countries now it’s time for the last challenge. Everything can happen in the last race in Barcelona, home of SEAT. Don't even blink your eyes if you don't want to miss it.”

SEAT Leon Eurocup Season 2016: BARCELONA Race 01 – Round 13

"Finally, the last two rounds of the 2016 SEAT Leon Eurocup have arrived!. No one could have predicted the last weekend with such level of excitement and emotion. Three contendants to the Championship will compete to their limit to raise the valued trophy. Niels Langeveld, Stian Paulsen and Mikel Azcona have shown how strong, constant and skilled have been along the season. After twelve rounds and six different countries now it’s time for the last challenge. Everything can happen in the last race in Barcelona, home of SEAT. Don't even blink your eyes if you don't want to miss it.”

Cup Racer Video - V "The driver's view"

When talking about racing cars there’s no limit defined. It’s about fight and sacrifice. It’s about working as a united team for the same goal: becoming the fastest. It’s about trusting the best partner you can have, the SEAT Cup Racer. Watch how Jordi Gene describes the experience.

Revolution Of The Screens

New technologies made customers look for having the same content on multiple devices. From a removable radio to carry a full-fledged computer installed the new SEAT Leon is exactly what it offers! Watch The Revolution of Screens!

Musicathon Recap

The MUSICATHON will continue in Los Angeles where our talents are going to create the new SEAT sound logo. See what happened so far!

Cup Racer Video - IV "Production"

The SEAT Cup Racer has been influenced a lot by the SEAT Cupra. See what it has inherited from its cousin and also what it has created on its own. Together its genetics have prepared it to be the fastest on the road!

The new SEAT Leon - A better design, more technology, more functional

The New SEAT Leon blends emotion and rationality: comfort, technology, quality, design, dynamism and pleasure. All of this makes up the success formula for a car.

The World´s most beautiful Road

No matter on how many roads you drive, you will always have your favourite one to drive all the way long. Watch, which is for us, one of the best options!

The story of the Cup Racer - Episode 3 “Design”

We believe that quality and simplicity are the perfect combinations for beauty. Watch how dynamic forms and fluidity create the perfect base for a racing car, like the SEAT Leon Cup Racer.

Paris Motor Show 2016 - Highlights

This year, innovation and technology were the themes on the SEAT stand at Paris Motor Show. From travelling to Barcelona thanks to SEAT 4D Experience to configuring your ideal car with your brain, we proved that we’re ready for the future of the automotive industry

A travel of 3.600km

Can you imagine crossing Europe from end to end? Meet the García-Vidal family, who travelled from Galicia to Sweden on their SEAT Leon X-Perience! Watch the 3.600km road trip and all adventures lived together!

The story of the Cup Racer - Episode 2 "Concept and Development"

Sportiness and dynamism are a must when talking about racing cars. But combined with SEAT’S design DNA they create one of our most ambitious projects: The Cup Racer. Watch all the process and discover its story!

Extreme testing - 25,000 km to the limit

Not all cars can High-Speed manoeuvre, traction and controlled descent, stability in uneven terrains… We wanted to test how far the New SEAT Ateca could go in extreme conditions. See the results by yourself!

Created in Barcelona 360º

No matter from where you see it, Barcelona is always shining. Watch and live the 360º experience from many points of view and fall in love with the city that inspires us.

SEAT reveals its 2017 product offensive and displays a technologically innovative stand in Paris

At SEAT, offering the latest technology is our mission, and not only for our drivers. Watch our Press Conference at the Paris Motor Show. http://bit.ly/2cDBJit

Virtual reality reduces production time of prototypes by 30%

In the past, it begun with a 10 metres drawing of a car, now we just need a pair of glasses to visualize and improve the production process. Discover how Virtual Reality has helped us to speed up the process!

SEAT 4D Experience – Paris Motor Show 2016 Teaser

The future is here and it's at the Paris Motor Show. We're offering a unique SEAT 4D Experience at this year's show. Make sure you don't miss out!

CSIO - Children Imagination

Children imagination can create wonderful art pieces like “Shooting Star”, our favorite horse! Follow its journey from the schools to Barcelona Polo Club for the CSIO

From the 600 to a car with six airbags

Take a look at the SEAT 600 and the SEAT Ibiza to compare how car safety has changed in 60 years! New brake systems, more elements of passive safety and chassis development are the most significant breakthroughs of recent decades.

CSIO - The car against the horse

The animal versus the machine. The New SEAT Ateca versus the fierce horse. In a race against each other, which do you think it would win? CSIO is on again and we challenged them to find out who’s the fastest! Watch it!

The New SEAT Mii by COSMOPOLITAN meets London

Would you like to see how our car created by SEAT and COSMOPOLITAN looks like? Well, stop wondering... and check out all that happened at the London Fashfest, where the New SEAT Mii by COSMOPOLITAN was revealed for the very first time.

SEAT Leon Eurocup Season 2016: NÜRBURGRING Race 02 – Round 12

“No time to rest for teams and drivers of the SEAT Leon Eurocup. After the 2 thrilling races of Red Bull Ring, that made the contest for the championship even more closer and interesting, now it’s turn for the most known circuit in the world: Nürburgring. The new circuit of Nürburgring, located next to the “green hell” of Nordschleife, is one of the longest circuits of the upcoming season, with more than 5kms that will prove the speed and reliability of the SEAT Leon Cup Racers competing. This is the final straight of the championship and every race can be crucial for the final standings of the 2016 SEAT Leon Eurocup.”

SEAT Leon Eurocup Season 2016: NÜRBURGRING Race 01 – Round 11

“No time to rest for teams and drivers of the SEAT Leon Eurocup. After the 2 thrilling races of Red Bull Ring, that made the contest for the championship even more closer and interesting, now it’s turn for the most known circuit in the world: Nürburgring. The new circuit of Nürburgring, located next to the “green hell” of Nordschleife, is one of the longest circuits of the upcoming season, with more than 5kms that will prove the speed and reliability of the SEAT Leon Cup Racers competing. This is the final straight of the championship and every race can be crucial for the final standings of the 2016 SEAT Leon Eurocup.”

SEAT Mii by COSMOPOLITAN - cars and women

When you join forces you can come up with marvellous results, and prove of that is the New SEAT Mii by COSMOPOLITAN: a car that allows having everything ...

Laia Sanz Vs. SEAT Ateca

No one can resist the New SEAT Ateca. Even our ambassador Laia Sanz ended up changing two-wheels for a ride in the SEAT Ateca. Watch the whole duel!

SEAT Leon Eurocup Season 2016: RED BULL RING Race 02 – Round 10

Finally the engines of the SEAT Leon Cup Racers are roaring again after a long summer break. Drivers, teams and fans are excited with the return of the competition. For the rounds 9 and 10, the SEAT Leon Eurocup visits Austria and the gorgeous racetrack of Red Bull Ring, located in Spielberg. A short but extra challenging circuit for the pilots, right in the middle of forests, mountains and countryside. 15 drivers from 9 different nationalities are breaking the peaceful atmosphere of the area.

SEAT Leon Eurocup Season 2016: RED BULL RING Race 01 – Round 09

Finally the engines of the SEAT Leon Cup Racers are roaring again after a long summer break. Drivers, teams and fans are excited with the return of the ...

Racing towards a final verdict

Valentina Albanese has two passions and she can’t think of quitting one of them! Watch the story of a successful lawyer during the week and a passionate race driver on the weekends!

SEAT Ateca - TVC Video

Live different lives, drive away and disconnect from everything around you but also enjoy your everyday because routine can be marvellous. Discover all the features of the New SEAT Ateca in our latest ad and see how the everyday can be something exciting http://bit.ly/2bSiJrj

SEAT Leon 5D – Kid-Approved Technology

Charlie is a young boy with an incredible imagination. Discover the beautiful story between him and his imaginary friend Bobby in our latest TV commercial for the SEAT Leon 5D.

Inside SEAT – Innovation for a connected world

To create connectivity solutions for tomorrow you have to imagine what seems impossible to then make it possible. Our engineers are always working to create incredible innovations. We have dedicated members of our team working on every element to ensure total connectivity on the road. Our dedicated team works to create revolutionising connectivity technologies that bring connection safely to the road. Discover all about connectivity http://bit.ly/2cdEbLF

Formula Student Spain 2016

SEAT supports the talent of young engineers and promotes their capacity for innovation and creativity in the development of formula cars. This year, Formula Student Spain celebrated its seventh edition with 1,750 participants from 14 different nations taking part. In total, 70 teams competed to stand out at the Montmeló racetrack. Watch one of the teams in action applying the finishing touches before taking to the racetrack.

SEAT and Megatrucks

Modern technology and easy drive, what else can you ask for? Discover all about the Megatrucks, which are already driving around Europe.

Can you drive a car without seeing through the windows?

Do you think it is possible to drive a car without seeing anything? Watch and discover how the New SEAT Ateca has made the latest technology an accessible feature for everyone.

The new SEAT Ateca brings the beach to Barcelona airport

The New SEAT Ateca has been recreated in sand. Check out how it was made from scratch and see the amazing result!

SEAT and Conector promote a startup accelerator specialising in the automotive industry and mobility

Our commitment to innovation has gone a step further. SEAT and Conector have joined forces to create a startup accelerator specialised in automotive industry and mobility. Watch more!

SEAT Ateca - The car of our dreams

The Montalvo-Rodríguez family were the first to book the New SEAT Ateca. Without seeing it, they knew it was their dream car and they’ve got the chance to test it. Watch the whole story!

SEAT Leon Eurocup Season 2016: MUGELLO Race 02 – Round 08

SEAT Leon Eurocup Season 2016: MUGELLO Race 02 – Round 08

SEAT Leon Eurocup Season 2016: MUGELLO Race 02 – Round 08

SEAT Leon Eurocup Season 2016: MUGELLO Race 01 – Round 07

SEAT Ateca - Toni Mahfud artwork video

“Sometimes you just have to let it happen”. That’s what Toni Mahfud said just before creating this surprising 3D SEAT Ateca in Barcelona.

SEAT Musicathon. Welcome to Barcelona!

Our Musicathon winners have been up to in beautiful Barcelona!
They’ve spent some time really getting to know all about SEAT, helping them to assist in the development of a sound logo that perfectly reflects our brand.

From baby stroller to racing car

The Mathilda Racing Team was named after its captain’s daughter Mathilda. She’s grown up among boxes and now she still goes to every competition watching how fast the car is. Don’t miss the whole story!

All that we are. Discover SEAT.

SEAT has long ceased to be exclusively a local brand and has become an international company. Maybe now, with the new SEAT Ateca it’s time for you to change your point of view and discover a great brand you were not expecting.

Smooth driving at night

Sometimes driving after dark is unavoidable, that's why we want to help keep you safe if you have to be on the road late at night. Check out our four favourite tips!

The new SEAT Ateca - a true SUV and lifestyle companion

Outstanding quality and precision are some of the features that make the New SEAT Ateca the perfect companion for an active lifestyle. Discover more of our most versatile car.